APS Security & Electrical Ltd Privacy Policy
This Privacy Policy describes how
your personal information is collected, used, and shared when you visit or make
a purchase from https://www.aps2u.co.uk (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we
automatically collect certain information about your device, including
information about your web browser, IP address, time zone, and some of the
cookies that are installed on your device. Additionally, as you browse the
Site, we collect information about the individual web pages or products that
you view, what websites or search terms referred you to the Site, and
information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information.”
We collect Device Information using
the following technologies:
- “Cookies” are data files that are placed on your device or computer
and often include an anonymous unique identifier. For more information about
cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to
record information about how you browse the Site.
Additionally when you make a
purchase or attempt to make a purchase through the Site, we collect certain
information from you, including your name, billing address, shipping address,
payment information (including credit card numbers Paypal details), email
address, and phone number. We refer to
this information as “Order Information.”
This information maybe used to send
relevant marketing emails to you
When we talk about “Personal
Information” in this Privacy Policy, we are talking both about Device
Information and Order Information.
HOW DO WE USE YOUR PERSONAL
INFORMATION?
We use the Order Information that
we collect generally to fulfil any orders placed through the Site (including
processing your payment information, arranging for shipping, and providing you
with invoices and/or order confirmations).
Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential
risk or fraud; and
When in line with the preferences
you have shared with us, provide you with information or advertising relating
to our products or services.
We use the Device Information that
we collect to help us screen for potential risk and fraud (in particular, your
IP address), and more generally to improve and optimize our Site (for example,
by generating analytics about how our customers browse and interact with the
Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information
with third parties to help us use your Personal Information, as described
above. We use Google Analytics to help
us understand how our customers use the Site--you can read more about how
Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics
here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your
Personal Information to comply with applicable laws and regulations, to respond
to a subpoena, search warrant or other lawful request for information we
receive, or to otherwise protect our rights.
As described above, we use your
Personal Information to provide you with targeted advertisements or marketing
communications we believe may be of interest to you. For more information about how targeted
advertising works, you can visit the Network Advertising Initiative’s (“NAI”)
educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted
advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of
some of these services by visiting the Digital Advertising Alliance’s opt-out
portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter
our Site’s data collection and use practices when we see a Do Not Track signal
from your browser.
DATA RETENTION
When you place an order through the
Site, we will maintain your Order Information for our records unless and until
you ask us to delete this information.
CHANGES
We may update this privacy policy
from time to time in order to reflect, for example, changes to our practices or
for other operational, legal or regulatory reasons.
CONTACT US
For more information about our
privacy practices, if you have questions, or if you would like to make a
complaint, please contact us by e-mail at sales@aps2u.co.uk or by mail using
the details provided below:
APS Security & Electrical Ltd
104, Northfield Road ,
Merseyside,
L9 8BA,